If where is the birthplace of Asian basketball shoes culture, not belong to Japan.
In the late 1990's, the city popular cool magazine will be the first time the Japanese street trend magazine into the Chinese mainland. What the most popular, from the first page of the open Nike Air Max 2011 introduction will know a little about it. One of the more give prize and Air jordans 1-12 of the street clap, at that time, basketball shoes in Japan's popularity in the group on film and can be seen. Now in China's one city, standing on the street fill in 1 to 23 shoes, and Jordan and I'm afraid I don't so easy. Ten years later, on the streets of Tokyo and the city of the introduction of popular cool style than up, shoes changes is turned upside down, and the focus of the basketball shoes is turned upside down. In the streets of Tokyo, almost invisible as New York that ubiquitous basketball court, also very rare to see a wearing the latest style of basketball shoes walking the streets of young people. Can say decades, Japan's basketball shoe culture as light tracing general, be pencil eraser rub and light-don't forget, the next Michael Jordan times, once back in Japan have two games of the season, the bulls and in recent years the NBA China held the are worlds apart. Just a pity, all drifting away.
Watershed was founded in 1997，Should say Japanese street is popular, the leader of a sign of conversion in 1997 years. Before that around 1995, is the most adored young Japanese Hi-wave-tech wind for a period of time. Among them for most the Nike Air Max 95 . This pair of shoes for 13 years has his debut until recently because of Nike Air Max 90 promoting was temporarily stopped for a period of time, it should be said that 13 years, Air Max 95 before and after the Max mattress with palm to make enough money for Nike. The same period the status of the basketball shoes in the city of popular cool was embodied take in everything in a glance, in addition to the Air jordans has been very fire outside, Air Pippen, Air Penny a series of products, as it is the flow of high-tech, are generally stores will sell well some products, so at that time, Reebok, adidas have also launched the latest technology, no matter whether the innovation of science and technology have a real, the most important is to the appearance of science and technology is the feeling, this is the necessary security sales target.
Change is that in 1997, we still take basketball shoes pioneer of technology, for example, Air Max 97 is the most successful after Air Max 95 of a pair of high-tech running shoes, indeed, this pair of shoes to now come to still holds the feeling of the future. Cheap Air jordans Shoes and the same period, Air Pippen 1 and 25, Foamposite almost to the technology flow is pushed to a peak. Of course all this was supposed to be a step by step, but 1997 years just is a watershed. Coincidentally, the year of the Asian financial crisis, swept across Asia, including Japan.
Can't say the Asian financial crisis of Japanese street culture influence is so so, but just at this time, young Japanese shoes clothes for a 180-degree turn. The year of the Atoms, the boss DuoCi went to Japan of the old one bring Dunk finally started chemical reaction, belong to the young Japanese in a gathering place of harajuku "Dunk in" appeared cheap air max, this pair of shoes, the emergence of represents another partial the life style of the rise of street culture, and is just this kind of culture is the Asian people create street culture.
For reasons known by the influence of the United States, Japan is very big, this kind of influence and even became the national culture of a kind of brand, and many times for the culture of the Japanese people to accept is commonplace, so in many times in the exchange of this sort of thing, they basically when eat food nor drink water, it is not like what a screening nasty things. So basically, 1997 years ago, young Japanese for American culture, especially shoes so of thing almost to the net. Almost every brand of each product line in Japan have every sales volume, as long as the brand and the NBA hung up some relationship, magazine will have specific introduction, and thus the NBA, Fila such brand also once in the trend of the Japanese journal dew that then one little face.
By 1997, this situation to slowly changed. Nike basketball shoes culture suddenly stopped, but Japan's harajuku area in the region, the young man gathered began combined with the shoe culture to create their own shoes culture career. This is the "Dunk in the background of" appeared, restore ancient ways from shoes on the mammoth story. Originally is the popular what, Japanese pop, but what in this time, change, could America is popular in Japan, but not popular in the United States, and other period was the fashion, instead of Japan begins popularity. Dunk in Japan, and made many Japanese don't start to appear, but after note many young americans noticed that, no matter how, in this respect, Japanese culture again "attack" one.
"Basketball" no longer reflect individual character
Time today, all this what kind of? 1997 years later for a period of time, this belongs to the Japanese self awareness street culture gradually began to thriving, in fact, from 1997 to 2008 years of this period of time, in addition to the United States with the trend of the street shoes, clothes on some local change besides, draw lessons from western popular items, and depth to reform, emphasize the design feeling, simple sense of Japanese independent brand also in gradually development up, such as once super popular Bape is one example, whether clothing styles or the style of the design, and the American hip-hop culture, military culture has the close relation, but happened to join the Asian exquisite production and design, let Japan has been walking in front of the Asian street culture.
Japanese street
If now standing in the streets of Tokyo, every young man seems to have to have their own character feeling. The famous Japanese Street magazine "Smart" and "Street" both have too big Jack space Street snap project. We can see in the magazine published by the streets of young people, every one has a way of wearing, and each the qualities of a person with the dress of dress is integrated with air max shoes, and DuoNian before the city of the popular compared, besides basketball shoes no longer, other almost no change. If there is any more subtle difference, it seems we have don't see them wear what brand of clothes, because in Japan has plenty of self brand, we known as big, Logo, have not so important.
If you have the chance to come to Tokyo, walk in the street, you'll find that, in fact, said two magazine photographing the object, and in the street visible at will. In fact, in every a person's personality on, the mong situation is everyone should follow the tenet of "individuality".
No matter before 1997, or 2008 years later, actually to the pursuit of individual character did not change, just before 1997 basketball shoes is a kind of pursuit individual character best means, and 2008 years later, the basketball shoes dried up.
And our own? Because too much too quickly accept the cultural types in the street, we can see different times in different popular trend, but at present the most large a group should be brought by the NBA basketball, basketball shoe culture Fans of the group, the second is Hip-Hop, Japanese street trend group. In the streets of Beijing, be able to see a century in the evolution of the street culture.
We ask is not the dominant culture, also so-and-so is not whole unification of street culture, by every lot, dress oneself is oneself, are the most happy thing, don't want to go to see what others wear, also to ignore what others think of you.